In Brazil, 8 in every 10 kids awaiting adoption are over 7 years old.
The problem is that 95% of parents interested in adoption think these kids are too old. What happens is that they end up living in shelters until they are of age. To call people's attention to this problem, we were using Brazilian’s biggest passion: soccer.
So we created the first adoption program
supported by a soccer team.

For while, 42 children and adolescents over 8 years were adopted, including the adoption of the first 18 years old kid in Brazil. Another 46 young people are in the process of adoption, which lasts approximately 1.5 years in our country.

Others big names in brazilian soccer, later also joined the program, that was again carried out by Sport Clube Recife in 2020.

The campaign for Claro's Father's Day had Ultraje a Rigor's song (pardoy) “We will invade your beach” as its main piece. A parody of the video is the most liked in the history of the operator and was among the most viewed and engaging in the world AdWeek.

Thousands of Brazilians who are in line for an organ transplant go years without finding a donor. It was thinking about making more people aware of the importance of donation, that during Brazilian’s national week of Organ Donation, we hacked Instagram likes, inserting through a filter organs with high necessity of transplant, close to the most famous heart of the Internet. 

Suddenly unexpected happened: hundreds of people started to press Instagram so that the app becomes the real icons. Instagram expressed its praise for the campaign, but denied the request. It doesn’t matter, we’ve turn Instagram likes into something bigger: make people think about organ donation

Escolher alguma coisinha que tá no case pra ilustrar

To show " the power of Forbes’s list " we compared what billionaires have done for humanity with that of the Nobel Peace Prize winners.

The campaign for Barretos Cancer Hospital that got the city's airport reopened and convinced Passaredo Linhas Aereas to have commercial flights to the city.

The Champions League can serve as an example for a fairer world. There, race, color, origin and creed do not limite anyone’s path to victory.

Most Consumer Services use robots that send automated responses to consumers. To show that these jobs should continue to be filled by people, we did a real experiment: we sent absurd emails to SACs and compared the responses given by robots and people.

Hustler is a bold magazine. Its photos are spicy and its editorial content is controversial. To facilitate the approval of the campaign, we covered the magazine's logo with our hand, then took it showing the same photo with the logo and the concept. The customer understood and laughed. Later, the campaign was praised by Larry Flint himself.

Ecotec 6. Launch of the new engine of Chevrolet, which provides better performance and economy.

Whoever killed or tortured, cannot become a street name.
A campaign to replace street sings named after military personnel directly involved in tortures and murder.

Basketball tables were placed in hundreds of garbage bins in the city of São Paulo, encouraging people to throw the garbage in the right place.

We integrate our technology with the teaching method Paulo Freire Institute to a include the people in the literate world and digital world.